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Hi, I’m Tori.
A brand designer & strategist who approaches every project with a focus on understanding your values and your vision for the future.
I help founders and growing businesses shape how they're seen, think through what they stand for, then translate that into a visual identity that actually works in the world. Research-first, always.
Good branding is built on understanding people. Every project starts with research, so the creative work that follows has something real to say, and a real audience to say it to.
Every project starts with a brand audit, getting to know you and your customers. Sometimes that means surveys and focus groups for proper deep listening, sometimes it's lighter touch. Either way, the strategy starts here.
Before any design decisions, we define what the brand stands for, who it's for, and how it needs to feel. That foundation is what makes the creative work land, and what stops it from dating badly.
Then comes the making: identities, logos, systems, and guidelines that are built to be used. Not just beautiful in a PDF, but practical, consistent, and genuinely yours.